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BI presentations for Banks
Analytical CRM (2,6MB)
Finance Analytic (1,8MB)
Home >Solutions >Industry >Banking

Business Intelligence for Banking

TechAxes Business Intelligence solutions for Banking industry divide into two main categories:

Analytical CRM Solution for Banking

TechAxes allows banks to align business performance with corporate strategy by integrating all aspects of Customer Relationship Management, Finance, Operations and Human Resources Management for the Banking industry. We are a privately held company headquartered at Jaipur and having our presence in India and North America.

Business intelligence (BI) improves business decisions by applying the set of concepts, methods and processes and using the information from multiple sources. BI applies experience and assumptions to develop an accurate understanding of business dynamics. BI solutions help in making faster, accurate and market-oriented business decisions. In recent years, the banking industry has evolved dramatically, and due to variety of products, banks need to anticipate and satisfy the changing needs of their customers. More than ever, banks need better understanding of key indicators and best practices for decision making in all areas including Customer acquisition and retention and Sales and service improvement. With state-of-the art analytic technology, banks can identify all underserved market segments and create, test and launch highly targeted product and service offerings for small groups of customers and prospects. Shifting from product-centric to customer-centric thought processes, leading banks are now able to design and recommend products that deliver the right solution to the right customer at the right time.

CRM Analytics helps bank in the following key areas:
  • Customer Profitability: To assess the overall cost of maintaining a customer and weigh it against the predicted revenues from this customer and the predicted length of the relationship by calculating customer lifetime value based on predictions of activity across all channels and products, Segment customers into groups according to their behavior and predicted profitability, enabling the generation of highly targeted messages and Assessment of the effect of new campaigns, products or services on the lifetime value of groups or individuals.
  • Acquisition and Cross-Sell: To match a specific product offering to each customer's needs and probability to purchase and to expand the customer base through highly optimized acquisition campaigns and use personalized recommendations to make customers aware of additional products and services.
  • Retention: With many alternative offerings in a competitive and increasingly global market it has become easier than ever for customers to compare products and switch banks. Scoring and identification of each individual in the entire customer base helps banks understand their customer's propensity to stay with the bank, to leave and to which offers they will respond and when, to create specific retention campaigns for individual customer segments or product groups, to determine the important factors for increasing customer satisfaction and loyalty and to identify high churn risk customers in real time during inbound interactions such as call center conversations.
Download Analytical CRM for Banking presentation (2,6MB)





Finance Analytic Solution

Budgeting – It combines the discipline of a top-down budget with the commitment of a bottom-up process, preferably with a minimum of iterations and faster process. The OLAP approach allows all the data to be viewed from any perspective, so discrepancies should be identifiable early.

Reporting and Consolidation – Provide single, holistic view of financial data. Consolidated data in real-time from any number of general ledger systems and charts of accounts. Provides clear transparency into corporate transactions at all levels. Easily tackles the data associated with corporate mergers, acquisitions, and reorganizations. Fully supports international accounting standards, for e.g. US GAAP, Canadian GAAP, UK GAAP, FASB etc.

Management Reporting – Management reporting is quite distinct from formal financial reporting. It will usually have more emphasis on the P&L and possible cash flow, and less on the balance sheet. It will probably be done more often -- usually monthly, rather than annually and quarterly. It usually involves the calculation of numerous business ratios, comparing performance against history and budget. Advantage is gained from comparing product groups or channels or markets against each other. There may also be a different business structure, which might be based on products or market sectors, but blur the distinction between subsidiaries; it will be based on the company's management structure, which may be quite different to the legal structure. There may also be a marketing structure, which could reflect a virtual (matrix) organization, crossing both the legal and the management structures. Sometimes the same reporting tool will be expected to produce all three sets of reports.

Profitability Analysis – Profitability analysis is important in setting prices (and discounts), deciding on promotional activities, decisions will be less effective if they are not well informed about the differing levels of profitability of the company's line of businesses, business units, products, channels, regions and customers. Provides advance analytical capabilities such as drill down, drill across, sorting and filtering at all levels across all dimensions.

TechAxes Solution for Compliances like BASEL II – Provides Robust and flexible core data model to efficiently manage various compliance issues. The product Builds Audit trails and has multi layer control mechanism to provide reliable Supervisory Review. Data Structure and workflow as per global standards ensures data integrity for regulatory disclosures and information transparency.

Advance Multidimensional Analysis and What if Simulations – Provides Multi- dimensional database structure for e.g. multi-period, multi-category, multi-scope, multi- rate, multi-norms etc. Also takes into account all organizational requirements. Provides advance analytical capabilities such as drill down, drill across, sorting and filtering at all levels across all dimensions. It performs instant simulations on, pricing, profitability, complex holding structures, mergers and acquisitions analysis and consolidation criteria.

High on Impending Business Challenges – It is high on Provides Business performance management and provides mechanism to build KPIs with respect to companies strategic aspects. It Analyzes key performance indicators that generate shareholder value and drive behavior based on business strategies. Identifies true sources of business failure and isolates best practices that lead to success.

Special Functions Management – Integrates specialty area with other functional areas to provide a global and unified view of corporate functions such as:
  • Treasury
  • Tax
  • Legal
  • Risk

Download Financial Analytic Solution presentation (1,8MB)